Shake&Strain

Shake&Strain is a recipe app that provides accurate information, expertise, and innovation in the art of making cocktails. The aim of this project is to fill a gap in the market. There are plenty of cooking apps provided with tons of outstanding features, but we couldn’t say the same when it comes to cocktails.

I approached the project researching the reasons why and according to my findings, I designed an effective experience in order to embrace a wider target audience, and increase the awareness of this particular industry and all the parts involved: from bartenders, bar owners, spirits producers to passionate costumers.