Studio Universal Channel

Calendar

Studio Universal is a TV Channel focused on classic American movies. Every year the client releases an invitation to tender for the creation of a calendar for stakeholders and insiders/experts in order to increase its awareness. The challenge was to design an outstanding product that would win the client over against the competition.

To emphasize that great movies have always had a great impact on the audience’s life, we came up with the concept: “The great cinema gets under your skin”. The visual execution was a series of X-Rays, each one representing a symbol-icon of a cinema genre inside a human body. The packaging was equipped with a wall radiologist viewer and a medical prescription.