DEAL!
DEAL! is a Classified app concept. I focused on the visual assets, particularly, on the icon set. While discovering, at the very beginning of my design process, I realized that the icon sets I could find or get inspired by were all very similar and didn’t fit with the visual style I had in mind for my product.
I then designed my own as a result: the friendly-looking, the rounded edges, and the slight imperfection in shape convey perfectly the core values and the visual perception I wanted users to engage with while using the app.